2015 NYC Half
Fly through the streets
United is always on the look-out for ways to benefit runners beyond just air travel. In our footprint space, runners could take their photo in front of a "blue screen" which placed them at three key areas along the route—the start line, Times Square and the finish line. Using the race timing mats, we auto-posted their photos on Facebook as they flew through the streets. We also created an informational walk-thru where runners could read and learn about various historical and fun facts along the race route.