2016 NYC Half
Run here, go anywhere
To support United's global route network message, our marathon expo activation allowed participants to literally RUN HERE and GO ANYWHERE. The footprint was split into two sides with destination rings in the center. On side one, runners lined up to take their photo at the "finish line". On side two, runners entered a sweepstakes for tickets to anywhere United flies. The RUN HERE graphics featured various NYC neighborhoods while an LED wall highlighted destinations showing runners they could GO ANYWHERE.